'Reebok Brand Campaign 2015: Be More Human (TVC)'

'Today, Reebok issued a bold challenge for the world to “Become More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be More Human” goes beyond a campaign or a tagline; it’s a rally cry to live up to your full potential. This unique point of view is embodied in the brand’s new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.   In our hyper technology-driven world, Reebok celebrates everyday people who have reconnected to a rugged physicality that allows them them to live much bigger, fuller and less self-focused lives. For these individuals, fitness isn’t just a physical activity – it’s something that enhances not only their body, but their entire life. Through fitness they become better parents, better leaders, better teachers, better partners and overall a better, stronger version of themselves.' 

Tags: fitness , cardio , Dance , yoga , SPORTS , walking , training , crossfit , classic , Brand , running , physical , Aerobics , studio , mental , les mills , social , spartan , Reebok , TVC , be more human , Skyscape

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